St Paul's Primary School

Client Hub. Week of 30 Oct to 5 Nov.

Hey Mitch, your recording day is Tuesday 24 November, afternoon. One family enquired this week, for three children.

Spent, last 7 days
$81.96

Google $52.88 + Facebook $29.08. Up from $79.30 the week before.

Families enquiring
1

Down from 2 the week before. D.V., 3 children for 2027 (Year 2, Year 4 and Year 6), up from 2 children, through the website enquiry form. A.N. (Year 2, 2027) came in after this week and counts towards next week.

Cost per family enquiring
$81.96for 1 familytoo early to judge

$79.30 for 2 families the week before.

30 Oct to 5 Nov 2026, against 23 to 29 Oct. Live from Google Ads, Facebook Ads and the school's enquiry emails.

01

Where the money went

Google ads

$52.88

17 clicks, down from 20

People who searched something like "schools in Karratha" or "moving to Karratha", saw the school's ad and clicked through to the website.

Facebook ads

$29.08

Where D.V. came from: the school's form doesn't say. Google recorded enrolment enquiries from the ads the same day D.V.'s forms came in, so it looks like a Google ad, but I can't confirm it.

02

What I need from you

Nothing else right now

Recording day
Tue 24 Nov, afternoon

Thanks for picking this, it was the only thing I was waiting on. If the day needs to move, write it in the box below.

03

Projected monthly spend

A range until there's more history.

Estimate
About $340 to $350

a month, from what the ads have spent in the last two weeks

At last week's pace$79.30 ÷ 7 × 30 = about $340
At this week's pace$81.96 ÷ 7 × 30 = about $351

This is an estimate, so it will move.

04

Next 30 days

7 November to 6 December

What I'm doing

Recording on Tuesday 24 November, afternoon.

What I'm doing

Turning the footage into new enrolment ads for Pre-primary to Year 6, along with a "thinking of changing schools?" ad from your idea on 4 October. Each one comes to you for a yes before it runs.

What you're doing

Nothing else for now. I know it's a busy end of year.

What I'm aiming for

More Pre-primary to Year 6 families enquiring, Year 4 especially.

05

Notes and feedback

If you think of anything, put it here and it'll come straight to me.

Sent, thanks!