SAL Marketing Group
St Paul's Primary School

Weekly Hub Report

Hey Mitch, here's your weekly hub report. The main thing this week is Monday: Chris is coming in at 12pm with lunch, and the agenda below is about next year, not this week's ad numbers. Have a read before then so we can use the hour well. Bookmark this page, it stays up to date.

Next catch-upMon 21 Sep, 12pmChris is bringing lunch. Roughly an hour. Agenda below.
Enrolment enquiries this month3Website enrolment enquiry forms recorded from Google Ads, 1–18 Sep, plus 15 taps on the phone number from ads.
Open your LinkedIn growth plan → School Facebook page →

Monday's meeting

Monday 21 September 2026, 12pm, at the school. Chris is bringing lunch.

WhenMon 21 Sep
12:00pm
This one is a planning session rather than a report. The point is to walk out with a clear picture of 2027: what the numbers need to be, how we attack it, and what your LinkedIn looks like as part of that. Four things on the agenda.
01

Your LinkedIn strategy

  • Walk through the growth plan (button above): where your profile sits now, who has the audience in WA Catholic education, and the ten posts drafted for you
  • Sign off Post 1 and the new profile copy
  • Lock the cadence: one session a month where we record two posts' worth of you talking
02

Strategy for 2027, and how we attack it

  • What worked in 2026 (Kindy campaigns, relocating families, retargeting) and what we drop
  • The calendar: enrolment deadlines, open days, tours, and when each campaign needs to be live to hit them
  • Content: what to film in Term 4 so we're not scrambling in January
03

Numbers going into 2027

  • Kids: where each year level sits for 2027 against capacity, waitlist, and which years need the push
  • Staff: roles you expect to recruit for, and when, so recruitment ads are ready before the gap opens
  • Kindy 2028: how early we start given 2027 filled ahead of schedule
04

Focus areas for next year

  • Pick the two or three things that actually move enrolments, and say no to the rest
  • Budget: what stays at $500/month on Meta and what changes
  • What you want the reporting to look like so it's useful to you and the board
Worth having on hand Monday:
  • 2027 enrolment numbers by year level, and capacity per year
  • Any waitlist numbers
  • Staff roles you think you'll need to fill in 2027 (even rough)
  • Key 2027 dates you already know: enrolment cut-offs, open days, orientation

Last 7 days

11–17 September 2026, compared with the 7 days before (4–10 Sep). Pulled live from Google Ads and Meta.

Google Ads
$67.22Spend▲ 40% vs prior 7 days ($48.09)
44Clicks to the website▼ 4% vs prior 7 days (46)
1Enrolment enquiry formsprior 7 days: 1
2.3%Conversion rateenrolment enquiries ÷ clicks, last 7 days
7Taps on the phone numberfrom ads, last 7 days
Plain English: the local campaign (parents in and around Karratha) and the Australia-wide campaign (families relocating from interstate) are both running. Spend went up this week because the Australia-wide campaign found more searches to show for, which is what we want from it while it's learning. An "enrolment enquiry form" is someone who filled in the enrolment enquiry on the school website after clicking an ad, kept separate from absentee notes and other form types on the site so this number only ever reflects real new-family interest. The tracking behind this is solid now, this week's enquiry landed through the local TOF Search campaign on 13 Sep, correctly attributed and clean.
Meta Ads (Facebook and Instagram)
$29.93Spend▼ 49% vs prior 7 days ($58.61)
4,865Times your ads were seenprior 7 days: 8,567, with the recruitment ad still running
24Clicksprior 7 days: 485, almost all from the recruitment ad now switched off
0Enrolment leadssame as prior 7 days (0)
Why Meta spend halved: the Assistant Principal recruitment ad came off on 10 Sep once the role was filled, so this week is just the enrolment lead ad and the boosted posts. The enrolment ad is on a small budget (about $3 a day) while the Kindy 2028 and Relocating Families ads are written, which is on the list below. Zero leads on $20 of spend isn't a signal either way yet.

September so far

1–18 Sep 2026, both platforms, against the full month of August

$252.15Total ad spendAugust full month: $532.67
112Google clicksAugust: 243 (incl. 154 on the retired brand campaign)
3Enrolment enquiry formsAugust: 6 for the whole month
2.7%Conversion rateenrolment enquiries ÷ clicks, month to date
15Phone taps from adsGoogle Ads, month to date

Lower spend than August is deliberate: the recruitment ad is finished and the brand-name campaign was retired in early September because it was mostly serving existing parents looking for the absentee form, not new families. All 3 enrolment enquiries this month are real, individually verified against the actual form submissions, not inflated by the absentee form or any other action on the site.

Task list

Live from our internal task tracker

Notes & feedback

Anything to add to Monday's agenda, or a question about the numbers