This week's update
11 Sep 2026
Meta's running two enrolment lines (Relocating Families and Organic Boosting) plus retargeting on your existing page audiences, and Google's running your TOF Search and TOF Australia campaigns. We turned the Assistant Principal recruitment ad off now that role's been filled, see what it did while it was live below. We've also pulled out your Education Assistant Appreciation Day post, it's had a strong response and is worth knowing what's landing with your audience.
Last 7 days
4–10 September 2026, pulled live from Google Ads and Meta
Assistant Principal recruitment ad, now switched off
Ran 17 Aug–10 Sep 2026 on Meta, live figures for its full run
The role's filled, so we've turned this off. Here's what it did while it was live, in case it's useful for the next recruitment push.
Content that's performing well
Education Assistant Appreciation Day, currently boosted on Meta
EA Appreciation 2026
Live 5 days so far, already getting a strong response: 2.18% click-through rate, seen more than once by most of the audience it's reached (1.23x frequency). This is the kind of content worth doing more of, real people and real moments from the school day.
View the live post →Task list
Live from our internal task tracker
- 2 SepDone Rebuilt Meta Ads around retargeting, added Kindy 2028 and Relocating Families campaigns
- 10 SepDone Turned off the Assistant Principal recruitment ad now the role's filled
- Planned Ad copy for Kindy 2028 and Relocating Families, not yet drafted
- For you Confirm the reported enrolment growth (roughly 370 to 440) against a real source and date range before we use it anywhere client-facing
Notes & feedback
Anything you want to flag, ask about, or get changed
Got a question about the numbers above, or something you want us looking at? Write it below, it'll go straight through to Chris.
Sent, thanks!